Video On-demand (vod) Performance

Video On-demand (VOD) Performance by ApseraTech

Video traffic is going to be, if not already, the dominant component of the global Internet traffic. It was reported a few months back that traffic from Netflix alone constituted about 20% of the US Internet traffic. In this article, we want to discuss the performance aspects of video applications, video on-demand or video streaming to homes in particular. Other applications such as video conferencing and video file download are good topics for future discussions.

YouTube and Netflix movie on-demand are good examples of VOD or streaming video services. The videos are watched on many devices like PCs/laptops, tablets, smartphones, and smart TVs (or TVs equipped with an external streaming device such as Google TV or Roku).

Video streaming, contrary to the popular assumption, uses the TCP/IP not the UDP/IP protocol. That means the video/audio bits are delivered error-free and in exact sequence (means no communication degradation in transit). If one is watching a 10-minute video clip, the initial packets that are delivered are buffered for a short amount of time (say 30 seconds) and the playing of the video is delayed by that amount. Once the video starts playing, the remaining packets of the video clip are delivered continuously in the background and will keep replenishing the screen. Thus the displaying of the video will be smooth after the initial pause giving the effect of almost being in real-time. Well, let us say most of the time, assuming the network bandwidth and quality are fully adequate.

Many times, the network quality may not be up to par. The bandwidth may vary and get reduced during the playing or there may be packet losses. When the network behaves such, there may not be new bits available for display as they are still arriving slowly or in the process of being retransmitted. A pause status/icon (informing “still loading”) will be shown on the screen till fresh bits become available to be displayed. This pausing may happen for a very short period of time if the connection is randomly degraded for a very brief amount of time. If this condition happens once or twice depending on the total duration of the video stream (say more than 5 minutes), then there is no impact on the user experience.

On the other hand, if one is watching a one-hour video and the network connection is consistently slow or of bad quality, then there will be multiple hiccups during that hour and it is no fun to watch such a video -the user experience takes a definite hit.

I experienced this phenomenon myself recently. I watch old TV shows on Netflix fairly regularly between 9 pm to 11 pm. I never had any user experience issues for the first six-months of this year – perfect rendition. Lately, however, the video pauses not once but several times – I had to almost give up watching these shows. These shows are about 45-minutes long and the total file sizes are about 700 Gbytes. My Internet services are currently provided by Comcast via the cable modem. I generally get download speeds in the range of 4 Mb/s to 10 Mb/s.

Unlike fiber to home, Internet delivered via cable is still shared by many homes in the community. The available bandwidth might drop to the lower end of the range during the prime time or hours of heavy Internet usage. There may be packet losses because of contention. The investigation as to why there is so much stuttering of the video at that time is still inconclusive and needs further study.

Another thing to note here is that in the Application Performance Management (APM) world we have the response time metric for assessing the performance of an interactive App. But for VOD, we know what a bad user experience is but we don’t have a standard way of measuring the user experience. This metric should incorporate factors such as the initial amount of delay and the number of pauses (and their duration) encountered during the video delivery.

Apsera Tech, a premium APM consulting company, has years of experience in WAN optimization, networking and application performance management. It has helped Fortune 1000 companies in diverse industries such as financial services, healthcare, manufacturing, and publishing in planning/resolving critical business application performance issues like slow application response time, WAN optimization and WAN acceleration.

Article Source: Video On-demand (VOD) Performance

Video Content Marketing: Make Your Presence Known

Video Content Marketing: Make Your Presence Known by Merv Stevens

Video content marketing is one thing that is by no means going to go away. Did you realize that 80% of the people from the United States of America that uses the internet views a minimum of one internet video per month? That translates to 2 billion video views each day.

If you're not regularly making videos for your internet business then you are missing an enormous opportunity.

It's inexpensive. Gone are the days once you had to purchase costly film cameras and software and learn all of the intricacies of video editing. Most people's phone cameras these days are capable of producing half-decent videos.

But note I mentioned half-decent. Every thing you do to promote your business really should be excellent quality, not some thing you did simply because everyone else is carrying out it. You'll find most likely 100 lousy videos on YouTube for every single decent one. Ensure the videos you publish reflect how you wish your business to be noticed.

Use The Right Strategy

In the event you haven't started using video content marketing however or you're not achieving much success with it then it's time to examine your strategy. Video content marketing really should be treated exactly like internet content marketing.

It ought to be a main element of your ongoing marketing efforts for so long as your organization exists. You wouldn't post just one blog post in your web site and you cannot just make a single video.

Most businesses when left to their own devices get their videos wrong. They aren't like mini TV marketing opportunities. With all the millions of videos on YouTube newcomers are up against an enormous amount of competitors.

The upside is, if you can create a significantly better and a lot more engaging video then your competitor, you will able to win the video content marketing game.

Versus Ongoing Visibility

You could possibly have heard about the fiasco concerning the Old Spice video. They ran a series of incredibly well-liked videos and then they stopped. Loyal fans were left wondering why?

Do not let this happen with your business. Plan to produce a video on a regular basis, once a day, two times a week, every two weeks or once a month. Whatever your regularity, stick to it and be consistent.

As you create a loyal following you don't need to let these people down. Developing an ongoing dialogue with viewers is much more important than trying to determine the best way to make one video go viral. All that does is get you 15 minutes of fame.

By regularly making great, informative and useful videos you can develop an expanding fan-base over time… just like building a blog. As soon as you've established an excellent reputation for developing excellent videos, the fans will want more. They'll also be eager to share the contents socially.

Plan a Video Marketing Campaign

Sit down and plan a series of video posts all at one time. Even though you could be video marketing to promote a product, forget the marketing aspect, people can watch as numerous ads as they like on television. Be unique, think outside the box and be yourself.

You can be really creative have a central character in a storyline. Keep the viewer hanging on at the end of every single video and eager to see what out what happens next - just like a TV series.

This may be easier to complete if your business provides a service. You can produce a series of funny videos showing what happens when do not use your service.

Okay, big brands have highly paid people who conceptualize, write and produce their company's videos. Sometimes that works, but more frequently than not it doesn't, and it costs them a great deal of cash.

Sit down with people you know and trust and bounce ideas about. Aspects of your business that you may have overlooked maybe identified by somebody else and can be excellent subjects for videos.

The aim will be to grow a loyal following by getting creative and consistent in your video content marketing efforts. This in turn will create a burgeoning base of potential leads and customers for your business.

Merv Stevens works in Internet and Network Marketing. For tips and advice and to discover the best video content marketing strategies, go to his website: Wealth Success Ventures. Act now and discover how average people are achieving extraordinary results online by cashing in on the DIGITAL gold rush!

Article Source: Video Content Marketing: Make Your Presence Known

Video Content Marketing: Make Your Presence Known

Video Content Marketing: Make Your Presence Known by Merv Stevens

Video content marketing is one thing that is by no means going to go away. Did you realize that 80% of the people from the United States of America that uses the internet views a minimum of one internet video per month? That translates to 2 billion video views each day.

If you're not regularly making videos for your internet business then you are missing an enormous opportunity.

It's inexpensive. Gone are the days once you had to purchase costly film cameras and software and learn all of the intricacies of video editing. Most people's phone cameras these days are capable of producing half-decent videos.

But note I mentioned half-decent. Every thing you do to promote your business really should be excellent quality, not some thing you did simply because everyone else is carrying out it. You'll find most likely 100 lousy videos on YouTube for every single decent one. Ensure the videos you publish reflect how you wish your business to be noticed.

Use The Right Strategy

In the event you haven't started using video content marketing however or you're not achieving much success with it then it's time to examine your strategy. Video content marketing really should be treated exactly like internet content marketing.

It ought to be a main element of your ongoing marketing efforts for so long as your organization exists. You wouldn't post just one blog post in your web site and you cannot just make a single video.

Most businesses when left to their own devices get their videos wrong. They aren't like mini TV marketing opportunities. With all the millions of videos on YouTube newcomers are up against an enormous amount of competitors.

The upside is, if you can create a significantly better and a lot more engaging video then your competitor, you will able to win the video content marketing game.

Versus Ongoing Visibility

You could possibly have heard about the fiasco concerning the Old Spice video. They ran a series of incredibly well-liked videos and then they stopped. Loyal fans were left wondering why?

Do not let this happen with your business. Plan to produce a video on a regular basis, once a day, two times a week, every two weeks or once a month. Whatever your regularity, stick to it and be consistent.

As you create a loyal following you don't need to let these people down. Developing an ongoing dialogue with viewers is much more important than trying to determine the best way to make one video go viral. All that does is get you 15 minutes of fame.

By regularly making great, informative and useful videos you can develop an expanding fan-base over time… just like building a blog. As soon as you've established an excellent reputation for developing excellent videos, the fans will want more. They'll also be eager to share the contents socially.

Plan a Video Marketing Campaign

Sit down and plan a series of video posts all at one time. Even though you could be video marketing to promote a product, forget the marketing aspect, people can watch as numerous ads as they like on television. Be unique, think outside the box and be yourself.

You can be really creative have a central character in a storyline. Keep the viewer hanging on at the end of every single video and eager to see what out what happens next - just like a TV series.

This may be easier to complete if your business provides a service. You can produce a series of funny videos showing what happens when do not use your service.

Okay, big brands have highly paid people who conceptualize, write and produce their company's videos. Sometimes that works, but more frequently than not it doesn't, and it costs them a great deal of cash.

Sit down with people you know and trust and bounce ideas about. Aspects of your business that you may have overlooked maybe identified by somebody else and can be excellent subjects for videos.

The aim will be to grow a loyal following by getting creative and consistent in your video content marketing efforts. This in turn will create a burgeoning base of potential leads and customers for your business.

Merv Stevens works in Internet and Network Marketing. For tips and advice and to discover the best video content marketing strategies, go to his website: Wealth Success Ventures. Act now and discover how average people are achieving extraordinary results online by cashing in on the DIGITAL gold rush!

Article Source: Video Content Marketing: Make Your Presence Known

How To Rent Streaming Movies Online

How To Rent Streaming Movies Online by Mark Grey

With the internet expanding all the time the sites that are being launched are varying immensely, and it is now possible to rent streaming movies online, meaning you don’t even have to leave the comfort of your own home and you still get the quality of DVD or Blu Ray with the ability to rent and watch streaming movies on your computer, no more stopping and starting and no more walking to the local store – everything from the comfort of your own home and when you want.

Never be stuck with another late delivery fee at your local video store, never be disappointed to walk all the way there to find they have closed, simply log on to your computer and rent a streaming movie online, sit back, relax and enjoy the fill knowing that you have just benefited and don’t have to worry about the return time or day.

Renting a movie has never been too difficult I understand, but with the internet and sites such as Youtube there are endless clips around, these can be frustrating due to the loading time and the length of the clip, now you have got the chance to see the full streaming movie with no of the frustrations and plenty of pleasures.

There are several places for you to be able to rent streaming movies online, so it is always worth having a look around to see where you can get the best price, the best deal, and if possible a free trial so you get to see the benefits before you even pay a cent. Renting streaming movies online has just been made so easy that it is like having your own video library at home, or even a Blockbuster in your computer!

Be sure to benefit from the internet and the new services that it has to offer us as we surf around and try the streaming movie rental adventure for yourself to see just how good it is and what you have been missing out on. Never underestimate or overlook the ability of the internet and get your first streaming movie rented online as easy as logging into your email.

To find out more about renting streaming movies online, and some great resources for it visit the funtimes site where you will be delighted to see what they have to offer for renting streaming movies online!

Article Source: How To Rent Streaming Movies Online

Video Content Marketing: Sharing The Value Of A Video

Video Content Marketing: Sharing the Value of a Video by Merv Stevens

It shouldn't come a surprise that video content marketing has drastically increased in popularity of late. As we all know, our society in general has a remarkably short attention span. This is undoubtedly the result of our modern fast-pace culture created by the internet driven information era. The addition of video to your website or blog content can drastically improve you relevance in both the eyes of Google and your target audience. Visitors to your blog or website are far more likely to stay longer if your written content I paired with a relevant and informative video.

Video Content Marketing: Syndicating Videos

One of the easiest video content marketing strategies is syndication. As I mentioned before, including a video in your blog posts can help immensely. Not only are viewers far more likely to stay on your page for an extended period of time, but they are also more likely to comprehend your message.

As a video content marketing strategy, you should initially post your video on a popular hosting website like YouTube. Videos posted on YouTube are ridiculously easy to embed into your blog post. In the world of internet marketing, social sharing is incredibly valuable. Generating a social buzz around some content you produced is essentially free marketing. By creating a video relative to your written content, you are far more likely to have your information shared with additional parties.

Video Content Marketing for SEO Purposes

SEO, or search engine optimization, is specific way to present your content to gain attention from popular search engines; most notably Google. As you may already know, there are both on-page and off-page SEO strategies. While the on-page process consists f creating content around a targeted keyword, off-page SEO is rather different.

The majority of off-page SEO consists of creating backlinks. When evaluating the relevance of your site to a search query, Google considers both the number and quality of backlinks your website has. Because of video's increasing online importance and YouTube's global popularity, backlinks from this social media giant are considered highly valuable. In other words, by simply pairing each of your blog posts with a video posted initially on YouTube, you can gain an additional high PR backlink for each article written.

Video Content Marketing: Additional Social Media Platforms

Video is considered to be a very sharable form of content. It is simply much easier to get someone to watch a video than read an article. Because videos have viral tenancies, establishing an online presence within various social media platforms can be incredible for video marketing. In case you do not already now, Facebook and Twitter are two of the most trafficked websites online.

After building a decent online following and joining niche-relevant groups/fan-pages, you will have an audience to share your videos with. All major social media platforms provide video viewers with the option to share the content with those in their social circle. Because of this, video content marketing on social media websites can increase your traffic exponentially.

Merv Stevens works in Internet and Network Marketing. For more tips and advice to help you learn more about video content creation go to his blog: Wealth Success Ventures. Act now and discover how to earn 100% commissions online by using a simple 3-step process that anyone can do... and it takes only a few minutes a day.

Article Source: Video Content Marketing: Sharing the Value of a Video

Fundamentals Of Video Conversion: What You Need To Learn Before Converting Videos

Fundamentals of Video Conversion: What You Need to Learn Before Converting Videos by Cedric Loiselle

If you think video conversion is as easy as changing it from one format to another, you are probably right, but there are more things to consider. People convert videos for various reasons. For instance, those who want to play videos on Windows may convert MOV to WMV. While those who want to share videos online may convert FLV to mp4. The need for video conversion depends on how you want to use a file.

One problem encountered by people who download, upload, share, and edit videos is the awesome number of formats existing today, and there is no single player that can accommodate all the existing formats. At the same time, some formats are designed to play well on certain players, and not so well on other players. Also, there can be OS compatibilities. For instance, WMV files do not play well or may not play at all on Mac PCs. The bad news is that software and hardware developers tend to invent new formats.

You will know you are dealing with an incompatible video format when the video will not play, and when a message on the screen says “invalid format”. Incompatibility is an issue that spoils viewing experience and puts key presentations at risks. If you are about to give a presentation and learned the video does not play on the PC at the office due to file format compatibility issues, that can make a disastrous day.

Video conversion has to be a solution, but it involves some knowledge. Many people convert videos from one format to another without taking time to learn what each format is and means. You do not have to be an expert. All you need to know is the fundamental information about videos. For example, video files can be in either container or codec format. A video in container format contains many types of data that are compressed in standardized codecs. But a codec file is a more manageable version.

In videos, you may encounter terms like frame rates, bitrate, and aspect ratio. Think of a video as numerous pictures run one after the other in fast succession. The pictures are better called frames. The rate at which the frames are shown in succession is called the frame rate. Generally, movies are shot at 24 frames per second (fps). The bitrate, on the other hand, describes the video resolution, which is measured in kbps or kilobytes per second. The higher the bitrate is, the better the quality of the movie. The aspect ratio simply tells how the video looks on screen. Back in the day, the common aspect ratio for movies was 4:3. Today, an increasing number of filmmakers shoot videos in 16:9 aspect ratio.

So, you are probably on the web to find a good video converter. Keep in mind that conversion does not and should not affect the quality of the movie or clip. It is common sense that if the original file has bad quality, then you will not end up with a good video quality after conversion. So, if you convert MOV to WMV, the quality of your MOV file dictates the quality of the WMV file.

For more information about convert mov to wmv and convert flv to mp4 visit our website iskysoft.com.

Article Source: Fundamentals of Video Conversion: What You Need to Learn Before Converting Videos

How Does Royalty Stock Footage Affect The Television Market?

How Does Royalty Stock Footage Affect The Television Market? by Alexis Martin

The stock footage clips, otherwise known as archive footage, is used for many different purposes. A lot of film is shot in the making of a movie or shot but it's not all included in what the audience sees. Sometimes a lot is cut, or sometimes actors need many takes to get the scene right. There are mistakes and long shots for the background. Rather than throw this all away, studios tend to save it all for years. The property rights on this film can differ depending on companies, contracts, and content.

This much film is needed for lots of reasons. First, filmmakers never know when they have enough, so they tend to shoot much more. It gives them lots of options to complete their artistic vision. Even after the film is completed, they like to keep all the extra around in case of the unplanned. Many movie channels also have sneak peeks at upcoming movies. This footage is used so the audience can see what is in store for a particular film without showing much of the actual film itself.

Since the birth of the DVD, stock footage clips makes for nice special features. Bloopers are a great way to get to know the cast and footage can let the audience know how certain stunts or big moments were really done. It can give clues to the what it might be like to be on the set. Many fans of movies watch these special features religiously and would do anything to get their hands on all of the stock footage from a film.

There is much that is public domain stock footage. Much is maintained by the government. For example, public figures are often video taped during speeches or appearances. If someone wishes to make a film or show later in which this person appears, it is very easy to find stock footage on them. Having real footage adds to the reliability and quality of a movie, rather than just having an actor play the figure and try to recreate a famous moment.

All iconic moments are subject to being archive footage - even scenes from other movies. In fact, one might say that classic movies are especially qualified to be stock footage. Some shows are comprised of people sitting around and discussing famous movies, making lists and countdowns, and showing clips. This allows the audience at home to see what they are talking about if the audience member hasn't seen that particular movie.

It doesn't have to be a large, iconic moment, though. Much of the footage is used as background in the movie and is scarcely noticed by the audience. Many films can use the same shot of a landscape or the same background for someone driving. Thematically the footage can be good to subtly demonstrate the atmosphere of the film.

Though this is not as provocative as other behind-the-scenes looks, the type of footage outside the car window can give clues to the quality of the movie or important scenes in the film. The small details of the footage can make or break a movie.

Shows or films with smaller budgets make heavy use of high definition stock footage. They can film something once and then use it over and over as often as they can get away with it. Children's programs are very guilty of doing this because children don't notice. Cartoon characters that have a signature move or dance are almost always high definition stock footage shown over.

Article Source: How Does Royalty Stock Footage Affect The Television Market?